Elonics adds Experience and Strengthens Management Team
31 March 2008

Elonics has appointed Julian Hayes to the newly created role of vice-president of marketing, to drive the development and implementation of its strategic marketing plans globally.

Commenting, David Srodzinski, CEO and founder of Elonics said, “Julian Hayes adds considerable strength to the Elonics management team, bringing invaluable experience of developing new markets in the global semiconductor industry. He has a proven track record of aligning products to meet customer needs and his appointment comes at an exciting point in Elonics’ development as we transition from being an IP company to a product company.”

Hayes will be based at the company’s headquarters in Livingston and will play a key role in supporting the company’s growth plans for the mobile multimedia sector. His responsibilities will include strategic, channel and product marketing and he will report to David Srodzinski.

Hayes joins Elonics following a nine year period at Wolfson Semiconductor where he held the position of vice-president of marketing, heading up the company’s global marketing team. In this role he was responsible for the development of the company’s strategy for the audio industry from its inception. Prior to joining Wolfson he worked at Analog Devices in a number of sales and marketing positions.

About Elonics - “Wireless Silicon for a Digital Age”
Elonics Ltd. is a fabless mixed-signal semiconductor company specialising in the design anddevelopment of multi-band radio frequency (RF) IC products. Founded in 2003 and based in Livingston, United Kingdom, Elonics has developed an innovative radio frequency architecture called DigitalTune™ that is the foundation for a family of re-configurable CMOS RF front end products.

Elonics innovative technology allows manufacturers to design high performance multi-band radio transceivers with unrivalled power consumption and low system cost. Elonics products are targeted at high volume portable consumer electronics applications that require wireless multi-media connectivity where size, performance, price and power consumption are paramount.

Elonics’ first product family is the E4000 series of silicon tuner solutions targeted at the reception of multi-standard digital TV and radio including DVB-T, ISDB-T, T-DMB, DVB-H, ISDB-H, DMB-T, DAB and FM radio. Elonics secured £2M ($4M) Series A funding in February 2008. Key investors include Braveheart Investment Group, Scottish Venture Fund and a number of private investors including Brian Souter and Sir Tom Farmer.

About DigitalTune™
Elonics DigitalTuneTM is a patent pending radio frequency architecture that enables the design of multi-band RF front ends using a single monolithic CMOS IC. The digitally programmable multi-band architecture is used in the E4000 tuner family to cover the complete spectrum from VHF 2 to L Band (76MHz to 1.70GHz) for mobile broadcast applications. DigitalTune™ is a universal architecture, and is capable of supporting other RF applications where reconfiguration
is highly desirable.

The direct conversion zero IF architecture is designed to save power and lower system cost. It eliminates the requirement for expensive and bulky external components such as SAW filters and RF baluns, yet offers extremely high performance. Elonics innovative DigitalTune™ architecture enables manufacturers to significantly improve upon today’s solutions offering support for multiple standards with a common re-configurable RF front end.